Thursday 17th October, 2019
Catalyst Inc, Belfast

Book now

The first ConnectHR event is all about the power of Employer Branding

The war for talent is real and organisations need to attract and retain the best employees for sustained business success.

At this event, we’ll be focusing on all things related to building and delivering a successful Employer Brand and Employee Value Proposition.


Join us to hear 5-6 experts on all thing to do with Employer Branding. Each expert will have 10 minutes to inform and inspire the audience!

Mark Stewart

Regional Sales Manager, LinkedIn (Talent Solutions)

With over 20 years’ experience in Hardware, SaaS & HR, Mark has a strong track record in leading clients and teams to attract and hire effectively. Having worked with a variety of companies in the UK and Ireland, Mark is responsible for leading successful sales teams and driving customer value through employer branding and talent management strategies.

Specialities: People Leadership, Talent Brand & Media, SaaS, HR, ATS, strategy, establishing culture, talent acquisition, SMB strategic, helping business compete regardless of size.

Topic: Employer branding best practices

Mark will discuss employer branding best practices and share tips to build and execute a successful brand strategy on LinkedIn.

Claire Colvin

Director of Talent & Org Development, CDE Global Limited

Claire leads the global talent function of The CDE Group and is on the organisation’s Board of Directors. Her remit involves delivering against the company’s global resourcing strategy, learning & organisational growth, performance improvement, engagement and reward.

Claire has over 20 years’ experience, including her leading role in one of Northern Ireland’s most successful, indigenous and fastest growing Technology businesses.

She has since established a fully integrated, robust and results focused talent function fully aligned to the group’s 2020 Vision and focused on maximising the strength of the team.

Topic: Culture or Process – Where to focus when you want to attract and retain the right people

Claire will be discussing her approach to creating a people centred system and how this investment is just as important as any other strategic investment that a company makes. 

Learn how CDE defined and promoted their Employer brand to enable them to grow their team by over 140% since 2016 and achieve a 91% retention.   

Keith Hassard

Tech Recruitment Lead, PwC

Keith leads PwC’s Technology recruitment for the UK, overseeing the firm’s approach across all areas of technology.

Keith has a tech background having studied Computer science at Ulster University and working in tech roles in Belfast, Dublin and USA before joining PwC as a technology consultant, working on many large scale technology implementation projects for 4 years.

Following his passion for talent, he made a career change into recruitment in 2015, firstly into PwC’s student recruitment team before moving into his current role.

Topic: Can the strength of a brand work against you?

Keith will explore steps that PwC are taking in relation to shifting external market perception in relation to their technology offering and associated career opportunities.

Keith will also touch on with the challenges of hiring in multiple locations across the UK.

Kirsten Foot

Brand and Research Psychologist

Kirsten is a Brand and Research Psychologist, specialising in Employer Branding. She has over 14 years experience in the Marketing and Insight industry, working with some of the best agencies in PR and Marketing, including the award-winning Employer Branding agency, Hodes (part of Symphony Talent).

Her clients have included the Jordanian Royal family, Disney, tech start-ups, steel and mining conglomerates and various charities.

Topic: Research and Discovery – The Foundation of a Compelling Employer Brand

Kirsten will share the essential steps to curate a killer employer value proposition (EVP) and the key elements to defining your organisation’s Employer Brand.

Drawing on her experience working with small tech firms to multi-nationals, Kirsten will demonstrate the key role of internal and external research in formulating a brand that attracts the right talent.

Emma Gunes

Founder, Landed Hiring Software

Emma is a recruitment tech entrepreneur and Founder of LANDED Hiring Software. With over 20 years’ experience in the recruitment sector Emma has experienced and embraced the impact of tech on the hiring.

LANDED has helped businesses such as Hotel Chocolat & Henderson’s Retail transform their hiring process.

Emma’s personal mission is to help clients understand the importance of employer branding and realise that it’s about more than a nice-looking careers page.

Topic: How to utilise your employer brand in the recruitment process

Emma will share the common pitfalls in the recruitment process that can hurt your brand and the importance of keeping the human touch in automated processes.